DIGITAL STRATEGY

A digital strategy identifies a business’ objectives and the opportunities that exist for them within the digital space. It should a have clearly defined approach for delivering on these objectives and take into consideration how it can be integrated into your broader marketing plan. Beyond this it should identify what digital channels are right for your brand to execute the strategy most effectively. 

How can I help? 

• Through developing an integrated digital marketing strategy for your brand that takes into account your current position and objectives to improve the relevance and reach of your brand's marketing communications

• Providing guidance on how to drive engagement and conversion based on analysis, insights and the evolving trends of the market

• Developing a strategy that will ensure you are hitting revenue targets or other KPI’s from your digital channels and that allows you to adapt to your customers' needs in the ever changing digital environment

• Identifying opportunities for acquisition and retention strategies for all platforms

• Identifying opportunities for integrating digital channels and content with traditional marketing channels and within the store environment