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Digital Strategy


"with the implementation of a successful digital strategy you can transform a brand by changing the way you are perceived and how you interact with your customers"

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Digital Strategy


"with the implementation of a successful digital strategy you can transform a brand by changing the way you are perceived and how you interact with your customers"

DIGITAL STRATEGY

A digital strategy identifies a business’ objectives and the opportunities that exist for them within the digital space. It should a have clearly defined approach for delivering on these objectives and take into consideration how it can be integrated into your broader marketing plan. Beyond this it should identify what digital channels are right for your brand to execute the strategy most effectively. 

How can I help? 

  • Through developing an integrated digital marketing strategy for your brand that takes into account your current position and objectives to improve the relevance and reach of your brand's marketing communications

  • Providing guidance on how to drive engagement and conversion based on analysis, insights and the evolving trends of the market

  • Developing a strategy that will ensure you are hitting revenue targets or other KPI’s from your digital channels and that allows you to adapt to your customers' needs in the ever changing digital environment

  • Identifying opportunities for acquisition and retention strategies for all platforms

  • Identifying opportunities for integrating digital channels and content with traditional marketing channels and within the store environment

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Content Strategy


"content should both educate the audience and trigger an appropriate response"

Content Strategy


"content should both educate the audience and trigger an appropriate response"

CONTENT STRATEGY

A content strategy should outline the goals you wish to achieve, what it intends to do and how this differs by channel. It should define how you approach content creation and clearly identify who the target audience is. Most importantly it should ensure the content you are creating is delivering the intended outcome or response with the audience.

As part of your broader marketing strategy, a well-defined content strategy will ensure you approach communications with your audience in a consistent and appropriate way.

How can I help?

  • To help you identify what you want to communicate with your audience and what outcomes you are hoping to achieve to deliver the best results for your business

  • Give insights into the types of best performing content by channel

  • Planing and development of editorial content calendars / schedules for varying audiences covering a broad spectrum of marketing messages to increase brand reach and awareness

  • Developing content programs aimed at driving conversion and providing customers with inspiration

  • Identifying efficiencies in the distribution of content across the business

  • Carrying out competitor analysis to ensure content is in line or ahead of the competitive set

  • Identifying ways to measure the success of your content via conversion, sales and engagement

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Employee Advocacy Program


"Brands should not miss the opportunity to tap into one of the greatest marketing assets that they have - their employees.

The exposure, reach and authenticity that comes from content shared by your staff on their social channels is something that should not be underestimated."

Employee Advocacy Program


"Brands should not miss the opportunity to tap into one of the greatest marketing assets that they have - their employees.

The exposure, reach and authenticity that comes from content shared by your staff on their social channels is something that should not be underestimated."

Employee advocacy program

An Employee Advocacy Program is about empowering your employees to support the business through their existing networks.

How can I help?

  • Develop an advocacy program for your business to reach new audiences and increase engagement (content shared by employees receives 8x the engagement of content on branded channels)

  • Provide insights on global brands' programs and best practise

  • Identify key talent / brand ambassadors for your brand to implement the program allowing you to activate your brand's most loyal supporters 

  • Recommendations on the best solution or tools for your brand to implement the program

  • Develop guidelines, policies, training guides and establish KPIs for the program to measure its success

  • Monitor and provide guidance on optimising program performance

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Social Media


"customers' expectations of how a business communicates with them have shifted. you must have a solid digital strategy in place identifying how you plan on establishing and maintaining your digital footprint to stay relevant as a brand."

Social Media


"customers' expectations of how a business communicates with them have shifted. you must have a solid digital strategy in place identifying how you plan on establishing and maintaining your digital footprint to stay relevant as a brand."

social media

How can I help?

  • Developing the business strategy for the day-to-day operation of social media channels

  • Insights and recommendations around social advertising (paid Instagram / Facebook ads)

  • Completing a review of existing platforms to understand performance, opportunities and issues and identifying opportunities for launching new channels

  • Developing content plans for all channels; implementing a programming approach to content based on analysis of customer engagement and market insights

  • Acquisition strategies for growing audiences across all channels

  • Developing response processes and policies, training staff

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Email Marketing


"whilst the world of digital marketing can feel like a daunting place to play, with a clear set of objectives and a plan for delivering these established, it is an easy and effective way for you to communicate to your customers."

Email Marketing


"whilst the world of digital marketing can feel like a daunting place to play, with a clear set of objectives and a plan for delivering these established, it is an easy and effective way for you to communicate to your customers."

email marketing

How can I help?

  • Analysing performance of campaigns, providing insights into databases and outlining ways to optimise the content and improve performance

  • Developing eCRM content calendars and providing guidance on the production of content for email programs

  • Email acquisition strategies

  • Procurement and transition processes for migrating to new platforms, identifying business requirements and system platforms

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Influencer Program


"the content your brand creates can either attract a new audience or retain your existing base and should be developed to achieve certain objectives as part of your broader marketing strategy."

Influencer Program


"the content your brand creates can either attract a new audience or retain your existing base and should be developed to achieve certain objectives as part of your broader marketing strategy."

influencer strategy

How can I help?

  • Identifying opportunities for engaging with influencers as a content source or collaborative partner within your marketing program

  • Recommendations for suitable talent to align with

  • Developing a long-term plan for how your brand should partner with talent

  • Tapping into existing relationships with key Australian influencers

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General / Admin


"Through the development of a successful content strategy, you can ensure the content you are developing is reaching the right audience, delivering on your objectives and driving engagement and conversion"

General / Admin


"Through the development of a successful content strategy, you can ensure the content you are developing is reaching the right audience, delivering on your objectives and driving engagement and conversion"

general / digital admin

How can I help?

  • Digital landscape audits / competitive analysis

  • Project management of site refresh projects (design and navigation updates)

  • Managing changes to content management systems and scoping template requirements

  • Supplier management including: onsite design teams, merchandising off-shore teams, digital agencies, designers and developers